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How Augmented Reality apps benefit businesses in 2021?
Augmented Reality technology started with gaming and later went on to become popular in the entertainment field but now it is not confined only to these two sectors. From retail to manufacturing to healthcare to education, films, animation and even start-ups, business leaders are transforming their business to a new dimension by harnessing the potential of AR Apps. According to Tim Cook, CEO, Apple Inc, “Augmented Reality promises to be as influential to our society as the smartphone.’’ With the interest in Augmented Reality apps growing significantly over the last few years, there are plenty of opportunities for Augmented Reality development companies in India. According to Statista, the worldwide market for AR is expected to rise to over $198 billion in 2025.
How Virtual Reality (VR) can help your business
The past few months have changed the way people interact and work. Covid-19 seems to have cast a long shadow in every sphere of life. From virtual conferences to online classes, web consultations with doctors to online grocery, technology is the need of the hour. With social distance becoming the new normal, business travels have come down and work from home models are likely to continue for a longer time. Everyone is in it together, as it has affected all the sectors.
These are sensitive times that can make or break a brand. However tough times make us think of concrete ideas as some of the finest innovations took place during crisis time. Did you know the original idea of zipper happened during world war I, when it became an instant success among US sailors whose uniforms did not have a pocket.And the end of WW II, led to the development of plastic zippers.
What is Digital Marketing?
What is Digital Marketing ?
Digital marketing is advertising through digital channels like social media, mobile/web applications, email and search engines.
Gone are the days when one would capture the attention of people with advertisements. The perceptions and strategies have changed now. People expect more than the product and service. It is the experience that counts. Digital marketing is all about reaching the right people at the right time.
Why is Digital Marketing important for your Business?
The major part of the population is online. It does not stop there. Among them, most of them own smartphones. Companies that optimise these digital transformation technologies are gaining a competitive advantage. Many companies are adopting the internet as a marketing tool to reach out to customers. It not only helps in engaging the customer but also understanding their preferences and attending to their queries, all on a single platform. Digital marketing is important in today’s scenario, in order to expand your customer base and gain high return on investment.