Digitaleyecon https://digitaleyecon.com Looking Beyond Today Tue, 20 Apr 2021 12:38:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.1 https://digitaleyecon.b-cdn.net/wp-content/uploads/2021/01/favicon-1.ico Digitaleyecon https://digitaleyecon.com 32 32 How Augmented Reality apps benefit businesses in 2021? https://digitaleyecon.com/how-augmented-reality-apps-benefit-businesses-in-2021/ Tue, 20 Apr 2021 06:14:07 +0000 https://digitaleyecon.com/?p=6216 Augmented Reality technology started with gaming and later went on to become popular in the entertainment field but now it is not confined only to these two sectors. From retail to manufacturing to healthcare to education, films, animation and even start-ups, business leaders are transforming their business to a new dimension by harnessing the potential …

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Augmented Reality technology started with gaming and later went on to become popular in the entertainment field but now it is not confined only to these two sectors. From retail to manufacturing to healthcare to education, films, animation and even start-ups, business leaders are transforming their business to a new dimension by harnessing the potential of AR Apps. According to Tim Cook, CEO, Apple Inc, “Augmented Reality promises to be as influential to our society as the smartphone.’’

With the interest in Augmented Reality apps growing significantly over the last few years, there are plenty of opportunities for Augmented Reality development companies in India. According to Statista, the worldwide market for AR is expected to rise to over $198 billion in 2025. 

 

There is a growing tendency to adopt technology in every sphere of business. Augmented Reality technology has emerged as the innovative solution to many industries poised for a complete transformation in terms of better customer experience and enhanced brand presence. Research reports suggest that the AR market size which was USD 67.5 million in 2019 is likely to reach USD 1848.9 million in 2025. 

What is Augmented Reality?

Augmented Reality technology is a revolutionary technology that enhances the physical world by superimposing sound, image and making it immersive and interactive. It introduces computer generated graphics, sound, video, sensory projects into the real world to deliver an engaging customer experience. Accessories like handheld devices, headsets, smartphones, smart lenses, Google glass are popular AR tools that convert users’ surroundings into an interactive environment. The basic concept is to blend the real world with the virtual using computer generated graphics. Though initially developed by the US Air Force the Augmented Reality apps have spread across to a wide range of industries.

How it works

AR technology deploys virtual image over real -world objects using camera and devices like glasses. This superimposition creates an engaging, interactive and immersive experience for the user. The AR technology works on various approaches like Simultaneous localisation and mapping (SLAM), marker based which uses camera to identify the visual objects like QR or 2D code, location-based AR/ markerless AR where visuals get activated based on GPS and projection-based AR featuring optical devices that project light onto a specifically designed surface. 

Impact of Augmented Reality applications in key sectors

Retail sector

The use of Augmented Reality apps in the retail sector can enhance the shopping experience for customers who get a virtual experience of how a product looks and works. Augmented Reality development companies in India are coming up with innovative solutions to strengthen brand experience. Shoppers can get instant information when they point their smartphones at the store shelves. Stores like IKEA have already implemented the AR technology to help customers explore their products in an exciting way and then make an informed purchase decision. Retailers like UrbanLadder and Pepperfry are using Augmented Reality apps to help customers explore options and also see how a product will look in their house. Product launches and brand awareness are made more engaging and interactive on AR enabled platform. Automobile showrooms can also consider digital distribution models for servicing and home delivery of vehicles. AR app is used effectively in designing cars before making the prototype. A quick adoption of Augmented Reality technology will not only enable better customer experience but also help in speeding up productivity. 

Real estate

The Augmented Reality technology is showing great potential in the real estate sector as well. Quite often, impressive designs on property fail to connect as some customers might not be interested to read lengthy brochures. It is here that AR apps play a vital role in engaging the target audience that further leads to higher conversion.  Realty developers are creating 3 D renderings of future homes and offices. These visual presentations, interactive walkthroughs offer detailed views of elevation, floor plans, electrical, plumbing etc, helping customers make informed decisions.

Healthcare

The AR technology can transform and simplify the way healthcare will be delivered in future. There is already a growing tendency of people turning to telemedicine. The widespread application of AR technology will enable customised treatments with online consultations. The effective implementation of the technology will help in analysing a medical condition and advice thereon. Augmented Reality technology can not only improve the quality of treatment but also better the performance of medical professionals. This technology enables physicians to study the patient’s anatomy without having to cut open a body. They can precisely visualise bones, muscles and other organs by entering the data on to the AR headset.  AccuVein, ARnatomy, VA-ST are the presently available AR solutions in the healthcare. For instance, AccuVein helps in identifying the exact location of the veins and Virtual Interactive Presence and Augmented Reality (VIPAR) enables remote surgical assistance. The advancement of AR can drastically transform healthcare sector in the years to come. 

Education

The Covid-19 pandemic has been an example where technology was vastly imparting education. Technology has made a huge leap in the education sector. The cloud based online learning is set to continue in 2021.  The use of Augmented Reality apps can further enhance learning by introducing new perspectives. The method is not only fun to learn but develops critical thinking and problem-solving skills. AR is also accessible to the visually impaired, with the help of touch vibrations. Younger kids can learn about animals by hearing the sounds they make. This interactive mode of learning makes children more involved in the learning process.  As for the higher grades, students often fail to comprehend complex concepts. Their understanding is limited to the textbooks and references. In this context, Augmented Reality apps offer in-depth information in visual form with real life implications. This helps students retain the information in addition to performing better in examinations. 

What lies ahead

Going forward, reports suggest that phones and tablets will not be the only devices for AR technology. Research contemplates the use of AR functionality in contact lenses and other wearable devices. AR technology is showing huge potential in public safety as well. AR glasses can alert danger zones. Geolocation enabled AR apps can direct to areas of help like nearest medical centre or fire fighters and police. Some of the trends to look forward include AR enabled shopping, indoor navigation at places like airports, malls, hospitals and office premises and web browsers adopting webAR standards. The growth of AR technology is all set to be steady and the future looks bright for this revolutionary technology in domains like gaming, entertainment, tourism, retail, engineering, real estate and education. 

Known for innovative tech centred solutions, Digital Eyecon Pvt. Ltd. is one of the premier Augmented Reality development companies in Hyderabad. This company has delivered innovative and inspiring AR applications in diverse sectors.

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]]> How Virtual Reality (VR) can help your business https://digitaleyecon.com/how-virtual-reality-vr-can-help-your-business/ Mon, 25 Jan 2021 10:20:25 +0000 https://digitaleyecon.com/?p=2159 How Virtual Reality (VR) can help your business. What is Virtual Reality? The impact of VR on business. How Virtual Reality (VR) can help your business The past few months have changed the way people interact and work. Covid-19 seems to have cast a long shadow in every sphere of life. From virtual conferences to …

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How Virtual Reality (VR) can help your business. What is Virtual Reality? The impact of VR on business.

How Virtual Reality (VR) can help your business

The past few months have changed the way people interact and work. Covid-19 seems to have cast a long shadow in every sphere of life. From virtual conferences to online classes, web consultations with doctors to online grocery, technology is the need of the hour. With social distance becoming the new normal, business travels have come down and work from home models are likely to continue for a longer time. Everyone is in it together, as it has affected all the sectors.

 

These are sensitive times that can make or break a brand. However tough times make us think of concrete ideas as some of the finest innovations took place during crisis time. Did you know the original idea of zipper happened during world war I, when it became an instant success among US sailors whose uniforms did not have a pocket.And the end of WW II, led to the development of plastic zippers.

 

This is the time to think about innovative ways to strengthen brand image, address consumer issues and make it easy. During such times, Virtual Reality has come to the rescue in many ways. With many business verticals adopting this technology to boost growth and continue their business, Virtual Reality development services in India has gained momentum in the recent past. 

What is Virtual Reality

Virtual Reality (VR) transports the user to the virtual world. The virtual environment is multi-sensory and is highly interactive. The technology uses VR headsets and glasses focussing on audio, visuals and touch to give the audience a realistic experience. With virtual reality, you could see butterflies roaming around you or you could tour the planet. It can be innovative, exciting and engaging when incorporated in daily experiences.

The impact of VR on business

Virtual Reality is not limited to entertainment alone. It has expanded to many other fields such as retail, tourism, education, healthcare, real estate and marketing.

 

Let’s take a look at how this technology has made an impact in various sectors.

Retail

Personalised shopping is made more exciting with Virtual Reality application. Stores like IKEA have started exploring the technology that lets its users check different products before completing their purchase. Product launches and brand awareness can be more effective on VR enabled platform. E-commerce might pave way to V-commerce, wherein a customer can view detailed product range, video reviews and then make a purchase. Companies like North Face and Alibaba are already using VR to boost their brands. It helps retailers reach a wider audience and enables access to a wide range of products. Virtual Reality development services in India have already embraced the idea to boost business growth.

Real estate

As Virtual Reality offers a realistic experience, the process of buying a property can be simplified. A buyer can not only explore the property and location but also get additional details like credit score and financial details. The construction process, precautions etc can be visualised in a virtual environment before making crucial investment decisions.

Interior designers and architects

Architects can present their ideas through VR applications before a design is finalised. Interior designers can display their 3D design layouts through VR and carry out the changes in real time.A virtual walkthrough helps in understanding the designs better.

Manufacturing

Virtual technology in manufacturing might sound challenging as there is lot of hardware involved and the large plants go thorugh complex process which cannot be interrupted. However, there are certain areas where VR can be used for maximum benefit. VR can be used in checking the placement of equipment at right place, ensure everything is connected well which will help in safety. The design process can be simplified by prototypes that can be tested, tried and modified in case of any flaws.

Tourism

The tourism industry is perhaps the hardest hit by the Covid-19 crisis. According to The World Economic Forum, the air travel restrictions will cost the industry $ 880 billion. This is the time when technologies like VR can encourage people to plan their next vacation. The 360 degree videos viewed on VR headsets, gives one the sense of being there.  The user can get insights on history, monuments, landscapes and cultural settings. The immersive experience can create an urge to book tickets and visit these places when the crisis subsides. Though it cannot be parallel to the traditional tourism, it can delight a tourist particularly in the post Covid-19 when the industry needs to move ahead.

Museums and monuments

Virtual Reality enables an engaging interactive experience of cultural and mythological treasures. The digital innovation blends the real world with the simulated one to take the visitors on a virtual path, allowing them to explore past tales. Virtual Reality development experts like Digital Eyecon Pvt Ltd, one of the leading VR development companies in Hyderabad, has implemented this idea at temples, museums and forts, enhancing the experience of visitors.

Marketing

With world’s leading brands turning to VR, it definitely seems to be offering amazing marketing experience. VR has been around but of late it has become more prominent. For instance Coca Cola’s Christmas campaign in 2015, created an enjoyable virtual reality experience with a reindeer driven sleigh. The VR application enhanced the campaign that was enjoyed by children and adults alike. Traditional marketing methods are becoming less popular as people don’t have time to read, instead they wish to see. And this exactly has been the marketing strategy for quite a while now. Using VR in the marketing arena can take marketing campaigns beyond the traditional channel. Also, studies show that customers strongly associate with a brand that uses VR. It tends to create an emotional connection. 

Healthcare

The post-Corona times are likely to have a significant impact on how the healthcare is delivered. The overburdened hospitals will have to upgrade their processes so that healthcare professionals adapt quickly to customised treatments with online consultations. The widespread use of immersive technologies like Virtual Reality (VR) can help analyse a medical condition and advise thereon.

Education

More than 1.5 billion children are impacted by school closures worldwide. Getting education back on track is a concern for many parents and educational institutes. With 5G becoming more prevalent, the concept of digital education will become an accepted lifestyle. The use of Virtual Reality can enhance the learning by introducing new perspectives. The method not only ensures learning is fun but helps the students to focus well as seeing is believing. The technology is also accessible to visually impaired, with the help of touch vibrations.  The trend of online education is set to grow phenomenally by the year 2022.

 Investment in immersive technologies will lead to innovation, efficiency and progress. Hence, virtual reality development services in India are trying to harnessVR technology for a more sustainable growth. As one of the leading VR developers in Hyderabad, Digital Eyecon specialises in developing interactive and customised VR solutions.

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]]> What is Digital Marketing? https://digitaleyecon.com/what-is-digital-marketing-why-is-digital-marketing-important-for-your-business-digitaleyecon/ Mon, 25 Jan 2021 08:58:33 +0000 https://digitaleyecon.com/?p=2062 What is Digital Marketing ? Why is Digital Marketing  important for your Business? What are the key aspects of Digital Marketing? DIGITAL MARKETING IS HERE TO STAY Digital marketing is constantly evolving. Though there has been an economic slowdown, where the market decided to wait and watch, digital marketing continued to grow. Research reports indicate …

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What is Digital Marketing ? Why is Digital Marketing  important for your Business? What are the key aspects of Digital Marketing?

DIGITAL MARKETING IS HERE TO STAY

Digital marketing is constantly evolving. Though there has been an economic slowdown, where the market decided to wait and watch, digital marketing continued to grow. Research reports indicate that the year 2020 will witness major change in advertising with digital being the medium.

What is Digital Marketing?

Digital marketing is advertising through digital channels like social media, mobile/web applications, email and search engines.

Gone are the days when one would capture the attention of people with advertisements. The perceptions and strategies have changed now. People expect more than the product and service. It is the experience that counts. Digital marketing is all about reaching the right people at the right time.

Why is Digital Marketing important for your Business?

The major part of the population is online. It does not stop there. Among them, most of them own smartphones. Companies that optimise these digital transformation technologies are gaining a competitive advantage. Many companies are adopting the internet as a marketing tool to reach out to customers. It not only helps in engaging the customer but also understanding their preferences and attending to their queries, all on a single platform. Digital marketing is important in today’s scenario, in order to expand your customer base and gain high return on investment. 

Here are a few key aspects of digital marketing:

Cost-effective

Digital marketing is one of the most cost-effective ways to market your business. It helps you save money and reach a wider audience. Unlike print ads and direct mail, this does not involve a large budget. Facebook, Instagram, Twitter can be used for marketing business of all types and sizes.

Impact of social media

Right from the young to old, everyone is on social media. Digital marketing on social media helps sustain your brand’s online reputation by precisely targeting your potential customers. It is an effective method to increase visibility, drive web traffic and analyse your results.

Customer connection

Getting connected with customers is the key for business growth. The Internet has opened up a world of possibilities and opportunities for business. And digital marketing is the integral part of it.  With an increase in online presence, it is not enough to have a professional website. The website must be backed with a right digital marketing strategy which emphasises on creating content that reaches potential customers. A robust market research by the SEO team helps in driving the web traffic to increase the impact of your marketing.

Building trust

Building trust with the target audience is one of the most important components of digital marketing. Relevant content is of utmost importance in building trust. Digital marketing strategies help in placing your brand on the first page of Search engine results. Placing your brand not only increases the web traffic but also serves the purpose of establishing trust.

Generate a good ROI

Building trust with the target audience is one of the most important components of digital marketing. Relevant content is of utmost importance in building trust. Digital marketing strategies help in placing your brand on the first page of Search engine results. Placing your brand not only increases the web traffic but also serves the purpose of establishing trust.   Return on investment is a crucial factor for marketing campaigns. If you are not getting the expected ROI, it would not be worth the effort. An effective landing page, a right SEO strategy, identifying the right audience for content marketing are some of the techniques to generate the expected ROI.  Digital marketing is important in today’s scenario, in order to expand your customer base and gain high return on investment. A well-thought out digital marketing strategy is essential to achieve your marketing objectives.   You will need a digital marketing strategy to  
  •  Understand your target audience
  •   Expand your reach
  •   Improve your customer relationship
  •  Create brand loyalty
  •  Grow your business
  • Track your success
Your ability to connect to your customers is determined by your marketing strategy. And digital marketing is believed to be one of the best mediums to succeed. Are you ready for it? Digital Eyecon has the experience and expertise in SEO and other digital marketing techniques and strategies that ensure a decent ROI while enabling steady growth for diverse businesses. If you are looking for a digital marketing agency to help you with digital marketing strategy, we can help you. Learn more about our service https://digitaleyecon.com/services/digital-marketing/

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